The Cartel

Every Indian business owner with a good product hopes to one day take it beyond India. Yet most never do. This book breaks that barrier.

If you run a business, you know it cannot reach its full potential until it finds the right markets abroad. And every year, trading internationally is becoming easier. What holds most business owners back is not capability, but the knowledge and network to do it right, which have long been guarded by those inside the trade, much like a cartel.

The Cartel opens that knowledge to anyone ready to use it. It begins by helping you read the world — how global trade moves, where India stands in it, and how each region behaves. It then equips you to make the decisions that build an international business. And it gives you the practical tools to run it, with the discipline and execution the rewards demand.

The insights are drawn from the author's extensive work inside import and export businesses, from buyer meetings and trade fairs across four continents, and from conversations with founders who have built global brands and with ambassadors of the countries they trade with.

If you've long intended to take your business global, this book turns that intent into a plan, one step at a time.