About the Author
Arindam Paul
Arindam Paul is the Chief Business Officer of Atomberg, one of India’s largest and fastest-growing digital-first consumer brands. As a part of the founding team, in under a decade, he led the growth from Atomberg’s pre-revenue days to over a 1000 crores annually in FY25 — one of the very few Indian new-age brands to have achieved this feat. Arindam is a graduate of IIM Indore and NIT Surat. He regularly shares his learnings about building consumer brands on LinkedIn, X, and through his newsletters, with a collective online following of over 150,000 people.
What Readers Are Saying
Real reviews from readers who've read this book
"One of the most practical and honest business books. Breaks down real struggles and lessons from building Atomberg to a ₹1000 crore brand. Perfect for entrepreneurs, marketers, or anyone chasing a dream with purpose."
Habeeba
amazon"Rare book that speaks from the trenches of building a company in India. Blends global wisdom with lessons from scaling Atomberg. Shares both successes and mistakes. Perfect for founders and D2C entrepreneurs."
nayanava de
amazon"Step-by-step lessons on product distribution, marketing, and building a brand. Breaks down challenges new brands face, especially in the Indian market. Discusses growth, resilience, and core values."
Fathima Shazna
amazon"This book has genuinely left a mark on me. Arindam shares his real journey - mistakes, wins, lessons. More than a marketing guide, it's a source of motivation for anyone looking to create or grow."
Sudhir Kumar Khemka
amazon"Brilliantly answers what it takes to build a brand that competes with global giants. Walks through mistakes, experiments, and lessons from transforming Atomberg. Every chapter feels like a candid conversation."
Megha Bhatia
amazon
